Through thought processes together with our clients, we develop innovative ideas until they are executed.
INNOVATE OR DISAPPEAR
It is crucial for retail and brands to constantly innovate due to the ever-changing business environment. Innovation allows us to anticipate customer needs, adapt to market trends and differentiate ourselves from the competition. Additionally, it encourages continuous improvement of the customer experience, from in-store interaction to online presence.
HACKATHON
After the innovation process, ideas are obtained that are carefully evaluated by our team and the client. The feasibility of each idea is analyzed to be budgeted and executed in a proof of concept where the previously defined KPIs are evaluated. Finally, the validated ideas are implemented at the point of sale.
HOW DO WE DO IT
CASE OF SUCCESS
After two months of preparation, we developed a thinking day where we hacked the status quo of a shopper in a traditional POS in LATAM to activate experiences on 3 specific consumption occasions.
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